If a so-called marketing expert tells you that email marketing is dead then make sure to never listen to that person for marketing advice again. Email marketing is enjoying success rates far higher than ever before. Since people are sick of being targeted, if they are signing up for an email it means that in this case they actually want to be marketed to for whatever it is that you are promoting.
From the very beginning, you need to be working on building that list. Growing your list should be a big priority as you always own it. Amazon can cut commissions, Google can change its algorithm and these things can cost you money. But, when you have a list then none of those things can affect you as much.
In this article, I will go over exactly what you need to be doing to make sure you have an engaged and marketable email list.
Do a giveaway
One of the fastest ways to grow an email list is admittedly one of the least effective when it comes to engagement. It is a good way to get started however as everybody loves a freebie. And if you do your follow-up email campaign correctly then you can retain many of the people who originally signed up just to unsubscribe if they lost.
The way it works is that you use a program to pick a random winner out of all the emails that are submitted. It can really be anything from a free product that gets shipped directly to the winner, or you can even give them a downloadable gift card. The winner can then exchange Sell ETH to any other currency if they want.
The best way to make people aware of the giveaway is to use social media to generate a buzz around it.
If you don’t mind having fewer, but higher quality opt-ins then giving people something like a downloadable product to everybody who signs up will help grow your list more steadily.
As long as the product is helpful then people will happily give you their email in exchange. It should be something that gives them a lot of useful information that pertains to your topic. For instance, if you have a cooking blog then giving away a mini-cookbook is exactly what people would appreciate. It will keep them from unsubscribing too since they will want more content from you.
Don’t try to market too often
If people feel that you only wanted their email so you can bombard them with promotions then they will unsubscribe. That doesn’t mean that you can’t market to them, it just means you can’t go overboard.
You should send out three or four non promotional emails before you send one that includes a call to action to buy a product. Give them emails that are full of good information and they will look forward to your next email. And if it contains a product that you think they will want, then they likely will be happy to pay for it.
*This article has been contributed on behalf of Paxful. However, the information provided herein is not and is not intended to be, investment, financial, or other advice.