About 80% of consumers prefer learning about a company through custom content. In fact, 84% of marketers say content marketing helps generate brand awareness. Another 75% use it to educate customers.
Meanwhile, 65% use content to boost credibility and brand trust, while 61% use it to generate leads and demand. With a strong content marketing strategy, you can set your business up for lasting success.
Not sure if you’re ready to start a business blog? Here are seven amazing benefits of blogging to consider first.
After reading this guide, you can make a more informed decision as a small business owner. You can boost brand awareness, generate traffic, and gain fresh leads. That’s only the start.
Read on to discover the benefits of maintaining a company blog today!
1. Appeal to Your Audience
Your customers are unique. They don’t want to read cookie-cutter content that can appeal to any consumer. In fact, 45% of consumers won’t spend time with content that doesn’t appeal to their interests.
Another 74% get annoyed when website content doesn’t align with their interests. Another 52% will switch brands if a company fails to personalize communications.
Maintaining a business blog will give you the chance to communicate with and appeal to your target audience.
As part of your content marketing strategy, it helps to start by gathering research. You can learn about who your customers are and what questions they’re asking online. You can develop a list of target keywords you want to appear for during their searches, too.
Then, you can use search engine optimization (SEO) to appear in front of consumers based on their search queries.
Gathering audience research will help you customize your content based on their needs and interests. For example, you can segment consumers into personas based on:
- Pain points
- Buying behaviors
- Household income
Creating customized content based on each persona will show consumers you understand their wants and needs. You’ll have an easier time answering their questions, too. As you answer their questions, consumers will recognize your expertise in the industry.
They might start to turn to you for more help in the future as a result.
Creating killer content that’s personalized to your target audience will help you continue attracting that audience.
2. Keep Up With Competitors
Huge corporations have bigger budgets that they can use to reach consumers online. Maintaining a company blog could help you keep up with competitors.
Competing businesses can’t spend money to improve their organic search engine rankings. Instead, they need to use the same tactics you’re using. For example, they’ll need to generate high-quality, killer content for their company blog.
Blogging will give you the chance to even the playing field. You can create content throughout the year to gain more online exposure.
Once your ranking improves, your website will appear above the competitions’. A higher ranking could help you look more credible among huge corporations. Consumers might decide to choose your business before any other.
3. Demonstrate Your Credibility
As part of your content marketing strategy, you might want to focus on proving your credibility. Demonstrating your experience and expertise can show consumers you’re a credible resource. They might decide to rely on you more often when they need help.
You can use your company blog to provide consumers with information on a range of topics. You can show them you’re knowledgeable and experienced.
Proving your experience and expertise will establish you as a credible resource in the industry.
4. Communicate Your Value
As a small business owner, you need to make sure your business stands out from the rest within your niche. You can use your business blog to demonstrate your unique value proposition. Then, you’ll have an easier time standing apart from competitors.
Demonstrating your unique value could help you generate more leads and sales, too.
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5. Generate Traffic and Leads
You can use search engine optimization to improve your organic rankings on search engines like Google. Higher rankings will ensure consumers see your website first. They can click on the link to your website to explore your content.
As you continue generating traffic, Google will start to take notice. It might decide to boost your organic rankings.
Other websites might decide to link to your content, allowing you to generate backlinks. Backlinks can boost your rankings even more.
Once people explore your content, they can see your experience and expertise. They might decide to subscribe to your email newsletter or fill out a form. As you generate more traffic, you’ll have the chance to generate more leads and sales, too.
Then, you’ll have the chance to convert those leads, allowing your ROI to improve.
6. Build Trust and Loyalty
Establishing your credibility through killer content can help brand trust grow. Over time, trust can turn into long-lasting loyalty. Retaining loyal customers can help you generate repeat sales.
Generating repeat sales will help your ROI rise even more!
People might start spreading the word about your business, too. They might share content on your business blog with friends and family members. Then, you can use referral marketing to generate more business.
7. Keep Website Content Fresh
If your website content is old and stale, consumers might not see a reason to return. Instead, you can use killer content to keep drawing them back in. Each time they visit, you’ll have a new chance to convert them into a sale.
You can also use your fresh content to boost your visibility on other platforms. For example, you can share your posts on social media or through email marketing. Then, you’ll have more opportunities to generate fresh traffic.
Write On: 7 Amazing Benefits of Starting a Business Blog
Developing a content marketing strategy could become the key to helping your business grow. Consider these benefits of starting a business blog in 2022. You can generate brand awareness, leads, and more sales than ever before!
With killer content, you can stand out from competitors and help your business grow.
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